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Selling in the age of digital engagement
The marketing industry continues in its quest to discover the material value of (mostly social) interaction. The ambition of this pursuit is admirable – up to a point. Although there are many fine...
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Key Trends of Digital Marketing
This is an excerpt. To read the full article visit MediaUpdate.co.za Digital media spend will eclipse all traditional media Growth in digital media spend in South Africa will continue to be driven by...
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